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Charm Offensive Commodifying Femininity in Postwar France

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Charm Offensive : Commodifying Femininity in Postwar France

Verfasser: Colvin, Kelly Ricciardi  
Erscheinungsort: Toronto
Verlag: University of Toronto Press
Erscheinungsjahr: [2023]
Umfang: 1 Online-Ressource (242 pages)
ISBN: 9781487538088
 
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Titel: Charm Offensive
Untertitel: Commodifying Femininity in Postwar France
URL Erlt Interna: Verlag
URL Erlt Info: URL des Erstveröffentlichers
Erläuterung: Volltext
Volltext : https://doi.org/10.3138/9781487538088
Von: Kelly Ricciardi Colvin
Verfasser: Colvin, Kelly Ricciardi
Erscheinungsort: Toronto
Verlag: University of Toronto Press
Erscheinungsjahr: [2023]
Erscheinungsjahr: © 2023
Umfang: 1 Online-Ressource (242 pages)
Details: 21 b&w illustrations
Fußnote: Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023)
Fußnote: In English
Abstract: In the aftermath of the Second World War, the French government cultivated images of sensual and sophisticated white French women in an attempt to reestablish its global image as a great nation. They promoted the beauty, sexual appeal, and general allure of French women, all while shrinking the boundaries of what was considered beautiful. Charm Offensive explores how this elevation of French femininity created problems on both sides of the equation: the pressure on French women to conform to an exacting physical standard was immense, while the inability of anyone else to access that standard resulted in a sense of failure. Drawing on cultural figures like Air France hostesses, tourism workers, and celebrities such as Brigitte Bardot, Charm Offensive offers an innovative understanding of a tumultuous time of decolonization
Volltext E-Book : https://doi.org/10.3138/9781487538088
ISBN: 9781487538088
DOI: 10.3138/9781487538088
B3Kat-ID: BV048989116
Subject: Commodification History 20th century France Feminine beauty (Aesthetics) Economic aspects 20th century France Femininity Economic aspects 20th century France National characteristics, French History 20th century Tourism History 20th century France Women History 20th century France